Marketing Academic Journals from the UConn Library

Articles in the following journals are considered by the UConn Marketing Department to be of particular value to marketing scholars. Access requires a UConn NetID:

Top Tier Marketing Journals

High Quality Broad-Audience Journals

High Quality Niche-Audience Journals

  • Journal of Advertising
  • Journal of Public Policy and Marketing
  • Journal of Service Research
  • Journal of Product and Innovation Management
  • Journal of Interactive Marketing
  • Journal of International Marketing
  • Journal of Professional Selling and Sales Management