(last updated October 2019)
Industry certification is a useful way to supplement your UConn digital marketing coursework, and demonstrate your professional mastery of a set of industry-specific concepts and/or tools for digital marketing. Below is a list of companies offering industry certifications to consider, followed by my description and thoughts on each. If you have suggestions for industry certifications, please reach out!
For students in my Professional Sales course, you can fulfill the course requirement by completing one certification marked “Y” in the “Prof Sales” column below with a passing grade.
|Company||Certification Title||Type||Certification Cost||Prof Sales||Last Reviewed|
|Hubspot||Inbound Marketing *||Concepts||Free||Y||Sep 2018|
|Hubspot||Inbound Sales||Concepts||Free||N||Feb 2017|
|Hubspot||Sales Enablement||Concepts||Free||Y||Oct 2019|
|Hubspot||Email Marketing||Concepts||Free||Y||Feb 2017|
|Hubspot||Content Marketing||Concepts+ Tools||Free||Y||Feb 2017|
|Hubspot||Social Media||Concepts||Free||Y||Oct 2019|
|Hubspot||Growth-Driven Design||Concepts||Free||Y||Oct 2019|
|Google Ads||Google Ads Search||Concepts||Free||Y||Oct 2019|
|Google Ads||Google Ads Display||Concepts||Free||Y||Oct 2019|
|Google Ads||Google Ads Video||Concepts||Free||Y||Oct 2019|
|Google Analytics||Google Analytics for Beginners||Tools||Free-UConn email will not work||Y||Sep 2017|
Hubspot: If your focus is B2B marketing for small to medium businesses or nonprofits, certification from Hubspot is a great place to start. Targeted at helping their clients, partner agencies and partner agency’s clients become better marketers, Hubspot’s content is consistent with the concepts taught in UConn classes, adding some Hubspot-specific language. Because Hubspot’s marketing focus is sales lead-centric versus e-commerce centric, it aligns particularly well with my Professional Sales class, with its focus on integrating digital marketing and professional sales.
Google: It’s hard to be a digital marketer and not have a good working knowledge of Google tools. The courses shown here cover how to use two sets of Google digital marketing tools: the Google Ads platform for paid online advertising and the Google Analytics platform for website activity reporting. Note that for Google Analytics, UConn students will need to use a different email than their uconn.edu one due to the way our Google account is configured at UConn