Supporting content for students in my MKTG 5115 class
Content Preparation Guides (Spring 2020)
- (Class 2) Assessing Marketing Context
- (Class 3) Developing Customer Insight
- (Class 4) Segmenting Potential Customers
- (Class 5) Positioning Brand Value
- (Class 7) Sizing and Selecting Target Segments
- (Class 8 Assessing Customer Equity
- (Class 9) Designing a Product Portfolio
- (Class 10) Pricing a Product Portfolio
- (Class 10) Generating Engagement and Demand
- (Class 11) Working with Channel Partners
Case Discussion Preparation Guides (Fall 2019)
- (Class 1) About Case Discussions in MKTG 5115
- (Class 1) Zimmer: The Gender-Specific Knee
- (Class 2) Business Model Innovation at Wildfang (Part 1)
- (Class 3) Aqualisa Quartz: Simply a Better Shower
- (Class 5) Gallardos Goes to Mexico
- (Class 6) ExAblate Neuro
- (Class 8) Business Model Innovation at Wildfang (Part 2)
- (Class 9) Hubspot: Inbound Marketing and Web 2.0
- (Class 10) Freemium Pricing at Dropbox
- (Class 10) Sephora Direct: Investing in Social Media, Video and Mobile
- (Class 11) Adeo Health Science: Turning a Product into a Brand